*Please be advised – there is some strong language at the end of this episode.* “Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, […]
Exposing Marketing Misconceptions: An interview with Austin Franke – Part 1
“We are loyal and loyalty is very common in business, but it’s what he calls ‘polygamously loyal.’ And essentially what that means is exactly what it sounds like: we’re loyal to a handful of brands.” Austin Franke This week’s guest is the founder and behavioral strategist at Woo Punch, a brand communications consultancy. As a […]
The Power of Podcasting – Online Resources
(Tip: You’ll find lots of great, inexpensive software programs to help you with your podcast on Appsumo’s “Start Your Podcast” page. And these are lifetime purchases, not monthly licenses!) It’s hard to believe it’s been almost two years since the very first episode of Audio Branding. We’ve featured over forty exciting guests since the show […]
Audible Equity: An Interview with Audio Branding Expert, Shez Mehra – Part 2
“Brands and companies are going to have to be much more thoughtful about how they’re approaching audio and how are they making people’s lives easier, how are they putting them at ease, how are they, you know, easing apprehensions and anxieties, how are you lightening the cognitive load, if you will. And so much of […]
Audible Equity: An Interview with Audio Branding Expert, Shez Mehra – Part 1
“If you’re not thinking about sound and audio strategically and intentionally as it applies to every part of the mix in marketing, every touchpoint, every channel, every platform, then you’re likely going to be doing yourself a disservice.” — Shez Mehra This week’s guest is an award-winning creative entrepreneur, founder, advisor, and producer who specializes […]
An Audio Retrospective – Celebrating 100 Episodes
Sound is a subject I’m very passionate about, and it’s more important than we think. When I started this podcast I wanted as many people as possible to know that their audio shouldn’t be an afterthought. But as I spoke with people about this topic, I learned that I had a lot to learn about […]