The Power of Digital Audio For Customer Engagement – Part 2 “If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an […]
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 1
The Power of Digital Audio For Customer Engagement – Part 1 “I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like […]
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires – Part 2
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires – Part 2 “Eyesight’s probably the first sense most prioritized by the brain but right behind it is hearing and it can influence your state of mind, your emotions. You know, if you put the right music to work, you work […]
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires – Part 1
Mobile Audio Technology & Podcasting On the Go – Putting Audio to Work “I get a bigger satisfaction working with things that has a constraint in terms of budget, you know, cannot be overly expensive. You have to deliver a ton of value for the money. I think this is so cool to work with […]
Through Music and Sound: A Conversation with John Taite – Part 2
Through Music and Sound, A Conversation with John Taite, Part 2 “I’ve said this quite a few times, but it still rings true: I think that the superpower of sound is that people think about what they see, but they feel what they hear. And that is magic, I mean, that is transformative. That is […]
Through Music and Sound: A Conversation with John Taite – Part 1
Through Music and Sound – A Conversation with John Taite – Part 1 “There are so many things where it’s about that emotional connection to brand experience or product, and, as we’re creating that, you mentioned earlier, we’re operating in an area which is very very heavily connected to the subconscious reaction to sound. […]