Jodi Krangle

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Music Industry

The Emotional Power of Sound in an AI Music World | Myles Wakeham

October 14, 2026 by Jodi Krangle

Jodi Krangle and Myles Wakeham discuss whether AI can create emotional connection through music and sound.

“If you’re a creator of sound, you’re in a blessed place, because you can not only communicate with somebody in that two-dimensional, ‘it sounds like this’ mode, but you also have the ability to touch their spirit. You have an ability to give them goosebumps. You have the ability to make them think differently about […]

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Filed Under: Audio Production, Music, Technology Tagged With: AI in Music, audio branding, Authenticity in Music, branding with audio, Classical Music, cultural shifts in music, emotional impact of sound, human connection in music, music creation, Music Industry, Myles Wakeham, punk rock, recording engineer, sound design, storytelling through sound

AI, Sound, and Authenticity in Business with Wil Seabrook

December 24, 2025 by Jodi Krangle

“I said, ‘this is a tsunami that is coming, and I’m either going to be crushed by it and drowned under it and it’s going to destroy everything I’ve built, or I’m going to learn to surf the big waves, and I’m going to do whatever I have to do to surf this wave,’ which […]

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Filed Under: Audio Branding, Music, Voice Talent Tagged With: artificial intelligence, authenticity, Business Transformation, content creation, Craft, Creative Assistance, Human Connection, Industrial Revolution, Mastery, Music Industry, social media, sound, Subscription Models, video, Voiceover Artist

From Walkman to AI: A Conversation with Drew Thurlow

November 12, 2025 by Jodi Krangle

How Tech Changed Music with Drew Thurlow on the Audio Branding Podcast

From Walkman to AI: How Technology is Transforming Music –  A Conversation with Drew Thurlow “And we got a new Beatles song. I can’t believe we’re talking about the Beatles…. But John Lennon recorded a really corrupted vocal before he tragically died, and it was just kind of there because of some stem separation tech […]

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Filed Under: Creativity, Music, Technology Tagged With: AI, AI Hallucinations, AI Startups, AI-Generated Music, AR, Art meets Algorithm, Artistic Trend, Autotune, Compressed, Democratize Creativity, Digital Evolution, Digital Streaming Platforms, Drew, Eight-bit Aesthetics, Ethical Funding, Evolution, Intersection, IP, Legal Frameworks, Legal Protections, Likeness, Lo-fi, Mainstream Music, Michael Jackson, Mid-range Quality, MIDI Sounds, Music Industry, Napster, Nostalgic Charm, Sony Walkman, Taste, Tech Disruptions, Tech-Driven Music Trends, technology, Velvet Sundown, voice

The Power of Sound and Vision in Music: A Conversation with Andy Gesner – Part 1

June 25, 2025 by Jodi Krangle

The Power of Sound and Vison in Music with Andy Gesner and Jodi Krangle on the Audio Branding Podcast

The Power of Sound and Vision in Music with Andy Gesner   “I said, ‘Well, uh, my team and I would love to see the video,’ and the woman at Lost Highway said, ‘All right, let me pop a VHS in FedEx, it’ll be there tomorrow morning.’ So, we watched the Johnny Cash Hurt music […]

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Filed Under: Branding, Marketing, Music Tagged With: Digital Landscape, Ed Sullivan Show, Engagement, Hi-Fi Systems, Johnny Cash, Memories, music, Music Industry, Music Videos, Nostalgia, Promotion, Public Persona, Sia, Sight, social media, sound, The Beatles, The Lumineers, Vinyl Records, Youth

Insights for Succeeding in Today’s Music Industry: A Conversation with Carl Bahner – Part 2

May 15, 2024 by Jodi Krangle

Insights for Succeeding in Today’s Music Industry – A Conversation with Carl Bahner “The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, […]

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Filed Under: Marketing, Music Tagged With: Audio Professional, Authentic Connection, Authentic Personal Branding, authenticity, Branding Strategies, Business Savvy, Client Preferences, community, Community Building, Community Connections, Creative Work, creativity, Dedicated Fanbase, Educational Resources, Engagement, Financial Success, Freelancers, Gratitude, Ideal Clients, Interpersonal Skills, Live Experiences, Magnetic Content, marketing, Mental Energy, Mix Engineers, Mixing Services, Music Industry, Music Landscape, Musician, Musician Marketing, personal branding, Personal Connection, Personal Engagement, Profit-driven, Rates, Record Labels, Self-promotion, social media, Streaming Income, Sustainable Music Career, Target Audience, Voiceover Artists, Website Messaging

Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner – Part 1

May 8, 2024 by Jodi Krangle

Picture of Carl Bahner pointing to the words "Turning Passion into Profit" over a music sheet background

  Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner – Part 1 “It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, […]

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Filed Under: Marketing, Music Tagged With: Adaptability, growth, Indie Pop, Music Business, Music Industry, Musical Journey, Passion, Percussion, personal branding, Record Labels, Social Connections, Unexpected Paths, Versatility

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