The Creator Economy and Building Community: A Conversation with Vinnie Potestivo – Part 1 “Audio has had exponential growth these last four years. I mean, there’s just this power. It used to be supportive of video, and I think back to, like, Spielberg and Dolby and, like, some of the original advances that happened in […]
audio branding
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam – Part 2
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam – Part 2 “No, it’s true. No, you’re absolutely right. Yeah, it does trigger memories. I remember sitting in my bedroom in my parents’ house hearing certain songs like ‘Double Dutch Bus,’ that song from the early 80s, it triggers a memory instantly. Or Earth, Wind […]
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam – Part 1
Voice-Actor Friendly Audio Tech: A Conversation with George Whittam – Part 1 “And so he told me all about this, he showed me the facility that they have at the school, which was small, but very state-of-the-art digital audio recording technology for 1993. It was very state-of-the-art. And I was like, ‘Ooh, this is cool!’ […]
The Future Strategy of Audio Branding: A Conversation with Adam Pleiman – Part 2
The Future Branding of Audio Strategy “I think there’s a responsibility to know that if you’re emotionally connecting people, if you know that we have the power to persuade, in a way, that is, that wields real results and real people, like let’s not manipulate, you know? Let’s make sure that that’s an authentic thing […]
Advertising and Audio Branding Strategy – Goosebump Moments: A Conversation with Adam Pleiman – Part 1
Advertising and Audio Branding Strategy – Goosebump Moments “Music’s played a major role in my life growing up. It’s always been ingrained in me. So, you know, I remember as a really young kid, like kindergarten, going to my grandparents’ house or great grandparents’ house and mashing the keys on their Wurlitzer organ, right? And […]
Free and Open Podcasting: A Conversation with Rob Greenlee – Part 2
Free and Open Podcasting: A Conversation with Rob Greenlee – Part 2 “And it surprised me that it took so long for people to adopt the on-demand aspects of audio. It’s been a very, it’s been kind of a slow adoption curve is what I’ve seen. I think that the on-demand side of video grew […]