How Music Shapes Taste: A Conversation with Pavle Marinkovic – Part 1 “When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research about how it changed our perception of taste, how it can make beer taste more bitter or wine have a more full […]
audio branding
The Role of Audio in Branding: A Conversation with Simon Kringel – Part 2
The Role of Audio in Branding “That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve seen that a thousand times, how these great sounds are made, and then, after a […]
How To Use AI in Modern Audio Branding: A Conversation with Steve Keller – Part 2
“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” — Steve […]
Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas – Part 2
Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas – Part 2 “For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep a country from going mad […]
The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett – Part 1
The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett – Part 1 “There was one we did a few years ago. This was while COVID was going on and it was with Nicolas Cage. And he was such a surprising guy. I mean, we all know, kind of… He’s an unusual […]
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1 “An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. […]