Whether you’re just getting started or you’ve had your own podcast for a while, this week’s episode delves into all things Podcast Marketing 2023. “A lot of folks start businesses and they just kind of look at what’s hot right now, like, ‘we’re going to start like a bitcoin’ or ‘we’re going to start a […]
audio branding
The Evolution of the Audio Industry: A Conversation with Van Gunter – Part 2
I’m back this week for Part 2 of The Evolution of the Audio Industry with Van Gunter and we talk about teamwork with a vengeance and how important that is in this industry “And I parked my car, I jumped out of the car, and this happy dog is springing around, and I laid down […]
The Evolution of the Audio Industry: A Conversation with Van Gunter – Part 1
Listen in as my guest Van Gunter of Boutwell Studios shares his take on the Evolution of the Audio Industry and where we go from here. “It was one of those like ‘this is what I wanted, wow, this is Johnny Fever, this is radio, and then it, kind of honestly, it quickly declined […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 2
“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: ‘oh gosh I can’t stop singing this song.’ Imagine you have a nice jingle, it’s a way for the brand to get into the heads of folks, I’m not saying that’s a good thing necessarily, but that’s […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 1
“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can pick up and start a podcast. There’s a very low barrier to entry, which is fantastic. And, like most things when you get into it, it’s a little more […]
Sonic Branding Evolved: A Conversation with Uli Reese – Part 2
“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]