“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with […]
audio technology
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires – Part 2
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires – Part 2 “Eyesight’s probably the first sense most prioritized by the brain but right behind it is hearing and it can influence your state of mind, your emotions. You know, if you put the right music to work, you work […]
Mobile Audio Technology & Podcasting On the Go: A Conversation with Fernando Eid Pires – Part 1
Mobile Audio Technology & Podcasting On the Go – Putting Audio to Work “I get a bigger satisfaction working with things that has a constraint in terms of budget, you know, cannot be overly expensive. You have to deliver a ton of value for the money. I think this is so cool to work with […]
An Assault on the Ears: The Future of Audio Warfare
This is the third episode of a three-part series about sonic tactics, and it’s been quite a journey. So far, I’ve talked about how animals use sound in the wild, from spiders doing wasp impressions to sperm whales whose calls can be deadly at close range, and how people in the past have learned to […]