How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]
Branding Evolution
Unveiling the Language of Sound: A Conversation with Andrea Cera – Part 1
Unveiling the Language of Sound: A Conversation with Andrea Cera – Part 1 “I don’t know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it’s a bike or like ‘peeeeee,’ like this, for instance. The Renault is more reassuring, more warm, it’s welcoming, […]