Jodi Krangle

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Intel

The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg – Part 1

January 15, 2025 by Jeff Moore

The Journey from Film Scoring to AI and Music with Sherene Strausberg and Jodi Krangle on the Audio Branding Podcast

The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg – Part 1   “I can go back to when I was sixteen, and I was at a movie theater and I was watching a really great scene in a movie where the violinist was, like, moving his bows, you know, […]

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Filed Under: Audio Branding, Filmmaking & Sound Design, Music Tagged With: AI Tools, AI-generated Content, Animated Logos, Audio Recording, ChatGPT, Creative Processes, Documentary, emotional connection, Film Scoring, Indiana University, inspiration, Intel, Master’s Degree, McDonald's, music composition, Pinterest, Search and Marketing, sonic branding

How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2

February 28, 2024 by Jodi Krangle

Amplify Your Brand's Impact - A Conversation with Josh Butt and Jodi Krangle

How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]

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Filed Under: Audio Branding Tagged With: advertising, AI, artificial intelligence, audio, BMW, Brand Consideration, brand identity, Branding and Advertising, Branding Evolution, Branding Impact, Branding Strategies, Creative Industry, EA Sports, education, Entertainment, Fair Compensation, Fragmented Media, Future of Advertising, Host-Produced Ads, Intel, Media Landscape, Memorable Identity, Musicians, Pavlovian Response, Podcast Advertising, Repetitive Ad Exposure, sonic branding, Sonic Branding and Advertising, Sonic Branding and AI, Sonic Branding and Brand Consideration, Sonic Branding and Brand Identity, Sonic Branding and Creative Industry, Sonic Branding and Fair Compensation, Sonic Branding and Media Landscape, Sonic Branding and Musicians, Sonic Branding and Repetitive Ad Exposure, Sonic Branding and Sonic Logos, Sonic Branding and Voiceover Artists, Sonic Branding and Writers, Sonic Branding Evolution, Sonic Branding Future, Sonic Branding Impact, Sonic Branding Importance, Sonic Branding Strategies, Sonic Branding Trends, Sonic Experiences, sonic identity, sonic logos, Sonic Sales Kits, sound in marketing, Unique Sound, Voiceover Artists, Writers

Infomercials and Life Lessons: A Conversation with Brian Richardson – Part 2

September 13, 2023 by Jodi Krangle

Infomercials and Life Lessons - A Comversation with Brian Richardson Part 2

Infomercials and Life Lessons: A Conversation with Brian Richardson – Part 2 “So a lot of times they feel like they have to pack this thing with so much dense information. I’m like, dude, you have 30 minutes and you have three of those to hook somebody and you still need to leave a little […]

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Filed Under: Communication, Voiceovers & Public Speaking Tagged With: Brian Richardson, communication, Dragon Con, DragonConTV, Informercials, Intel, NerdSteading, Play It With Moxie, Silicon Chef, Technical Communication

Why Infomercials Matter: A Conversation with Brian Richardson – Part 1

September 6, 2023 by Jodi Krangle

Why Infomercials Matter - A Conversation with Brian Richardson Part 1

Why Infomercials Matter: A Conversation with Brian Richardson – Part 1 “And I carried that into engineering in college and was going to go into computers, but then kind of got into robotics. But through all of that, I was still doing college radio. And again, that was like backdoor access to, ‘Hey, can I […]

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Filed Under: Communication, Voiceovers & Public Speaking Tagged With: Brian Richardson, communication, Dragon Con, DragonConTV, Informercials, Intel, NerdSteading, Play It With Moxie, Silicon Chef, Technical Communication

How Can Audio Branding Help Your Podcast or Company? (Why Should You Care?)

April 22, 2020 by Jodi Krangle

How Can Audio Branding Help Your Podcast or Company? According to Harvard Business Review [4], Audio Branding is “the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.” So ultimately, think of it as a brand or podcast’s emotional short hand – […]

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Filed Under: Audio Branding, Marketing Tagged With: audio brand, audio branding, Cannes, earcon, Edleman, Intel, Mazda, sonic branding, taco bell, tone of voice

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