Infomercials and Life Lessons: A Conversation with Brian Richardson – Part 2 “So a lot of times they feel like they have to pack this thing with so much dense information. I’m like, dude, you have 30 minutes and you have three of those to hook somebody and you still need to leave a little […]
Intel
Why Infomercials Matter: A Conversation with Brian Richardson – Part 1
Why Infomercials Matter: A Conversation with Brian Richardson – Part 1 “And I carried that into engineering in college and was going to go into computers, but then kind of got into robotics. But through all of that, I was still doing college radio. And again, that was like backdoor access to, ‘Hey, can I […]
How Can Audio Branding Help Your Podcast or Company? (Why Should You Care?)
How Can Audio Branding Help Your Podcast or Company? According to Harvard Business Review [4], Audio Branding is “the strategic use of sound … in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales.” So ultimately, think of it as a brand or podcast’s emotional short hand – […]