Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1 “Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic […]
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The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur – Part 1
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur – Part 1 “I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences […]
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]
Interview With Sound Designer & Studio Owner, John McClain – Part 2
John McClain knows a thing or two about sound. For one thing, he’s the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/). For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the […]
Interview With Sound Designer & Studio Owner, John McClain – Part 1
John McClain knows a thing or two about sound. For one thing, he’s the owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada (https://www.dogandponystudios.net/). For another, he won a Grammy for his work with the late, great George Carlin, and an Emmy for his work with HBO on the […]