Jodi Krangle

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Emotional Response

Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1

February 12, 2025 by Jeff Moore

Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer - Part 1 on the audio Branding podcast with Jodi Krangle

Sonic Branding, AI, and the Power of Sound: A Conversation with Joe Sauer – Part 1   “Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can’t tell. But when we rely more on those primal, very basic […]

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Filed Under: Audio Branding, Research & Technology, Technology Tagged With: advertising, AI Voice Generation, Artificial Speech, authenticity, Brand Loyalty, Cognitive Science, Consumer Behavior, Emotional Intensity, Emotional Response, Human Auditory Experience, Human Connection, Human Voices, Marketing Strategies, Memory, music, Perception, Silent Discos, sonic logos, Split Sample Testing, synthetic voices, Taylor Swift, Valence, voice actors

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