Jodi Krangle

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ad agencies

The Role of Audio in Branding: A Conversation with Simon Kringel – Part 2

September 18, 2024 by Jeff Moore

Pic of Simon Kringel with the words "The Role of Audio in Branding: A Conversation with Simon Kringel

The Role of Audio in Branding “That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve seen that a thousand times, how these great sounds are made, and then, after a […]

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Filed Under: Audio Branding, Marketing, Sound Design Tagged With: ad agencies, App Functionality, audio branding, Brand Design, branding, customer experience, Customer Service, Daily Lives, Emotional Connections, Europe, Intangible Nature, Media Budgets, Melodic Hooks, Mobile Apps, North America, On-Hold Music, Organic Nature Sounds, Smashable Design, sonic branding, sound production, UX design, Visual Dominance

Interview With Producer And Voice Director, Jeff Howell – Part 2

August 12, 2020 by Jodi Krangle

Jodi Krangle Voice Actor Producer-And-Voice-Director,-Jeff-Howell-part-2

Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision. We also discussed: How the dubbing work Jeff does has been affected by the COVID-19 shutdowns […]

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Filed Under: Dubbing, Voiceovers, Voiceovers & Public Speaking Tagged With: ad agencies, audio, Coronavirus, COVID-19, radio spots, sound, TV programming, TV spots, voiceover auditions

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