“What’s great about podcasting is there’s that intimacy there. It’s just audio. It’s really fun when I listen to a podcast or I edit a podcast and I don’t know what the guest looks like, I don’t know anything about a guest, and I’m trying to imagine what type of personality that guest has. And […]
audio branding
Sines and Sounds: An Interview with Nicolae Bogdan Bratis – Part 1
“First things first, to get a podcast to sound good is not hard. Many people think that it’s so hard to make it sound great: it’s not. The first thing they have to remember is that, if you have a good recording, I would say that you don’t even need an editor to get it […]
The Voice of Tomorrow: An Interview with Ron Jaworski – Part 2
“When we are listening to an audio file created by AI, we try to find where the machine got it from, but when we are listening because we just want to listen, we don’t really care.” — Ron Jaworski This episode’s the second half of my interview with Trinity Audio CEO and ad tech […]
The Voice of Tomorrow: An Interview with Ron Jaworski – Part 1
“In similar ways to when the first iPhone came out and then five years later, ten years later, we looked back and said to ourselves ‘oh my god, that completely changed my life,’ that’s the same thing that’s going to happen with audio and voice.” — Ron Jaworski My next guest is the CEO […]
Audio Logos: An Interview with Dr. David Allan – Part 2
“I can’t imagine – and again, I always have to preface this by saying I know it’s not just about the audio logo – but I just can’t imagine that when you’re designing a print logo why you don’t also sit there and go ‘I wonder what that thing would sound like if it could […]
Audio Logos: An Interview with Dr. David Allan – Part 1
“It certainly adds another sense to sight, you know, and most of the people that I talk to, you can see a logo, but sound really helps you to feel a logo.” — Dr. David Allan My next guest is a professor of marketing at Saint Joseph’s University in Philadelphia, Pennsylvania. He has a […]