Jodi Krangle

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creative sound strategies

The Emotional Power of Music and Sound | Jeff McQuilkin

November 4, 2026 by Jodi Krangle

Jodi Krangle and Jeff McQuilkin explore the emotional power of music, sound psychology, and sonic branding on the Audio Branding Podcast.

“I knew a guy who had been quiet, mild-mannered; you would never have thought that he would listen to death metal all the time. And it was, I mean, this thrashy, really, really violent music. He explained the reason he did it, that he liked it, was because he was deeply abused as a kid. […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: audio branding, Branding Strategies, creative sound strategies, death metal and emotion, emotional impact of sound, Jeff McQuilkin, jingles vs sonic branding, Jodi Krangle, marketing insights, memory and music, music for brands, psychology of sound, small business marketing, sonic branding, sound design

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