Jodi Krangle

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memory and music

The Emotional Power of Music and Sound | Jeff McQuilkin

November 4, 2026 by Jodi Krangle

Jodi Krangle and Jeff McQuilkin explore the emotional power of music, sound psychology, and sonic branding on the Audio Branding Podcast.

“I knew a guy who had been quiet, mild-mannered; you would never have thought that he would listen to death metal all the time. And it was, I mean, this thrashy, really, really violent music. He explained the reason he did it, that he liked it, was because he was deeply abused as a kid. […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: audio branding, Branding Strategies, creative sound strategies, death metal and emotion, emotional impact of sound, Jeff McQuilkin, jingles vs sonic branding, Jodi Krangle, marketing insights, memory and music, music for brands, psychology of sound, small business marketing, sonic branding, sound design

The Psychology of Sound in Marketing: A Conversation with Jeremy Toeman – Part 1

January 28, 2026 by Jodi Krangle

AI, Startups and the Power of Sound - a Conversation with Jeremy Toeman

“I love the use of AI voices or synthetic voices for people who might, you know, they’re embarrassed. I’ve worked with engineers my whole career, and sometimes, like, it’s not that they don’t want to tell their story or break something out there, but maybe they just don’t have the self-confidence or they were made […]

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Filed Under: Audio Branding, Podcasting, Sound Design Tagged With: AI in audio production, audio branding, Branding Strategy, emotional impact of sound, importance of sound in marketing, memory and music, psychology of listening, sound design, storytelling through sound, technology in audio branding

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