The Power of Digital Audio For Customer Engagement – Part 2 “If you were thinking more towards the sonic branding aspect of finding a specific sound or a musical tone that represents the company, the way that I like to approach it is, what don’t you sound like? Because sometimes that’s too obtuse of an […]
dreamr productions
In the Clubhouse: The Power of Digital Audio For Customer Engagement – Part 1
The Power of Digital Audio For Customer Engagement – Part 1 “I mean there’s a foundation that needs to be put into place. You don’t just say I want this, I want that, you know send me this, send me that. And then you have the people that are very sophisticated and they want like […]
The Sound of Marketing: An Interview with Jeanna Isham – Part 2
“This is about an enhancement. This is about a more immersive experience, not even an immersive audio experience, but an immersive experience because even if we tried and we just wanted to experience one sense, we can’t.” Jeanna Isham This week’s episode is the second half of my interview with composer, podcaster, and sonic branding […]
The Sound of Marketing: An Interview with Jeanna Isham – Part 1
“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.” Jeanna Isham This episode’s guest has over twenty years of audio experience, ranging from film composition and production music through the world […]