Jodi Krangle

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Matt Borck

Listening in Marketing: Why Sound Builds Trust with Matt Borck

September 30, 2026 by Jodi Krangle

Matt Borck discusses listening in marketing, sonic branding, audience empathy, and how sound helps brands build trust.

“That’s sort of how we, like, when we started the agency, then we started with just the two of us, and my role alongside Jared was everything. We did everything. And then as we expanded and grew, like, we realized, actually, like, not only my partner at the agency, but I am the chief listening […]

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Filed Under: Audio Branding, Marketing, Music Tagged With: AI in voiceover, audio branding, Branding Identity, Branding Strategy, creative marketing strategies, emotional connection, empathetic listening, Human Behavior, listening in marketing, marketing insights, Matt Borck, music and marketing, Music Theory, psychology of sound, sonic branding

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