Jodi Krangle

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Music Theory

Listening in Marketing: Why Sound Builds Trust with Matt Borck

September 30, 2026 by Jodi Krangle

Matt Borck discusses listening in marketing, sonic branding, audience empathy, and how sound helps brands build trust.

“That’s sort of how we, like, when we started the agency, then we started with just the two of us, and my role alongside Jared was everything. We did everything. And then as we expanded and grew, like, we realized, actually, like, not only my partner at the agency, but I am the chief listening […]

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Filed Under: Audio Branding, Marketing, Music Tagged With: AI in voiceover, audio branding, Branding Identity, Branding Strategy, creative marketing strategies, emotional connection, empathetic listening, Human Behavior, listening in marketing, marketing insights, Matt Borck, music and marketing, Music Theory, psychology of sound, sonic branding

Making Music Fun: An Interview with Nick Morrison – Part 2

June 15, 2022 by Jodi Krangle

“People don’t forget that stuff. They remember people that blow their minds. They won’t necessarily remember the music, people won’t remember the thing that you did, but they’ll remember the way that you made them feel, whether that’s by your actions or by the actual emotion that you’ve imparted to them via your music, or […]

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Filed Under: Music Tagged With: audio branding, Custom Music, Guitar Dojo, Guitar Learning, Licensed Music, Morrison Media, Music Theory, New Media, Nick Morrison, podcasting, Samurai Fingers, social media, sound design, Video Game Music

Making Music Fun: An Interview with Nick Morrison – Part 1

June 8, 2022 by Jodi Krangle

“One of my Berklee professors, one of my favorite things that has stayed with me from my time there, said ‘you know, Nick, a bad day playing music is still better than a good day doing just about anything else.’” — Nick Morrison   This episode’s guest is an Amazon #1 bestselling author and a professional […]

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Filed Under: Music Tagged With: audio branding, Custom Music, Guitar Dojo, Guitar Learning, Licensed Music, Morrison Media, Music Theory, New Media, Nick Morrison, podcasting, Samurai Fingers, social media, sound design, Video Game Music

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