Jodi Krangle

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Human Behavior

Listening in Marketing: Why Sound Builds Trust with Matt Borck

September 30, 2026 by Jodi Krangle

Matt Borck discusses listening in marketing, sonic branding, audience empathy, and how sound helps brands build trust.

“That’s sort of how we, like, when we started the agency, then we started with just the two of us, and my role alongside Jared was everything. We did everything. And then as we expanded and grew, like, we realized, actually, like, not only my partner at the agency, but I am the chief listening […]

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Filed Under: Audio Branding, Marketing, Music Tagged With: AI in voiceover, audio branding, Branding Identity, Branding Strategy, creative marketing strategies, emotional connection, empathetic listening, Human Behavior, listening in marketing, marketing insights, Matt Borck, music and marketing, Music Theory, psychology of sound, sonic branding

How Sound and Music Influence Nature and Behavior: A Conversation with Pavle Marinkovic – Part 2

October 16, 2024 by Jodi Krangle

Pic of Pavle Marinkovic with an abstract picture of music and a man behind him Title reads How Sound and Music Influence Nature and Behavior.

How Sound and Music Influence Nature and Behavior: “We typically think about music as a listening experience, playing an instrument, dancing. And I think that’s like a narrow view of seeing, of looking at this concept of music. And that was one of the inspirations. What I wanted to do in this book was to […]

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Filed Under: Health, Research & Technology, Sound Design Tagged With: 7-Eleven, Agricultural Researchers, audio branding, Book, business, Consulting, Diabetes Management, Gardening, Heavy Metal, Human Behavior, Industries, Insulin, linkedin, McDonald's, Medium, music, Newsletter, Plants, Rock Music, Science, sound, Sound Awareness, Strategies, Vedic Chants, Wastewater Treatment, Western Classical Music, Workshop

Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas – Part 2

August 21, 2024 by Jodi Krangle

Picture of Micah Thomas of Storymore sitting with the words "Connecting Through Sound, Content and Branding"

Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas – Part 2 “For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep a country from going mad […]

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Filed Under: Audio Production, Filmmaking & Sound Design, Music Tagged With: audio branding, Audio Dramas, Auditory Experiences, Beloved Broadcasts, Broadcasts, Challenges, Character Portrayals, Classic Films, Comfort, Connections, Decision-Making, Economy, Entrepreneurs, Essential Nature, Faith-Based, FDR, Fireside Chats, Gettysburg Address, History, Human Behavior, Iconic Speeches, Influential Speeches, Lincoln, Micah Thomas, Mood, Multi-Instrumentalist, Music Scoring, Narrative, Old-Time Radio, Opportunities, pandemic, Pauses, Philosophical Aspect, Pre-1980s Music, Professional Home Studio, Recording Tools, Remote Work, Scripts, Services, Societal Norms, sound, Storymore, storytelling, Timeless Quality, Trust, Vintage Radio Shows, voice actors

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