Jodi Krangle

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Branding Identity

Listening in Marketing: Why Sound Builds Trust with Matt Borck

September 30, 2026 by Jodi Krangle

Matt Borck discusses listening in marketing, sonic branding, audience empathy, and how sound helps brands build trust.

“That’s sort of how we, like, when we started the agency, then we started with just the two of us, and my role alongside Jared was everything. We did everything. And then as we expanded and grew, like, we realized, actually, like, not only my partner at the agency, but I am the chief listening […]

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Filed Under: Audio Branding, Marketing, Music Tagged With: AI in voiceover, audio branding, Branding Identity, Branding Strategy, creative marketing strategies, emotional connection, empathetic listening, Human Behavior, listening in marketing, marketing insights, Matt Borck, music and marketing, Music Theory, psychology of sound, sonic branding

Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1

December 27, 2023 by Jodi Krangle

Unleashing the Power of Sound - Audio Branding for the Holidays Part 1

Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1 “I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something […]

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Filed Under: Audio Branding Tagged With: advertising, Advertising Effectiveness, Advertising Strategy, Audience Impact, audio branding, Audio Experts, Branding Flexibility, Branding Goals, Branding Identity, Branding Preparation, Branding Strategies, Branding Trends, business, Christmas Music, Creative Ideas, Customer Behavior, Customer Engagement, customer experience, Diverse Music, E-cards, Effective Ads, emotional connection, emotional impact, Emotional Marketing, Emotional Responses, Familiar Songs, Festive Season, Holiday Ads, Holiday Atmosphere, Holiday Branding, Holiday Commercials, Holiday Marketing, Holiday Season, Holiday Shopping, Holiday Shopping Experience, Inclusive Atmosphere, Inclusivity, Memorable Ads, Music Diversity, Music Types, Nonstop Christmas Music, Retail Industry, Retailers, sonic identity, Sound and Music, Store Zoning, Traditional Holiday Songs

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