Netflix Archives - Jodi Krangle

In this interview, I’m talking with Melinda Lauw. She’s the cofounder of Whisperlodge – a company working to create in person ASMR experiences. Whisperlodge has toured San Francisco, L.A., and New York and even been featured in a Netflix documentary. ASMR is one of the more recent additions to audio entertainment (it stands for “Autonomous Sensory Meridian Response”) and it was fascinating to hear from someone who’s been on the forefront of this growing industry. In this first part of our interview, we’re discussing what ASMR is, and where you may have seen it in your own life!

We discuss the following in this interview:

COVID in the United States and Canada
How life looks for Melinda right now with COVID
Her first take on ASMR
2008 was the first experience with ASMR
2010 – the term ASMR officially becomes coined
The huge community of ASMR on YouTube
The most frequently asked topic within ASMR – ASMR erotica
The myth behind ASMR needing to be erotic, when in reality, it’s not
The people who have made themselves up to enhance their ASMR pieces
A woman in Japan who builds in her own sound design
The time commitment it takes to create a YouTube video with ASMR
Melinda’s now shifting from ASMR in real life into ASMR on YouTube
Melinda’s process for creating her videos
ASMR sub genres – eating, sex, no speaking, miniatures, etc.
Melinda’s likes when it comes to what she produces and what she likes to watch herself
The Netflix production of Whisperlodge
Melinda walks us through how she was found for the Netflix production
How different in person ASMR is compared to watching something on YouTube
The intense immersion of ASMR
ASMR in person, is not for everyone and requires you to be vulnerable
Considerations that have to happen for in person ASMR
The need for consent with each different element of ASMR
The pros and cons of making an ASMR video – you don’t have any feedback
Melinda’s preference to work with people she doesn’t know

If you want to find out more about Melinda, you can find her through the following:

Find out more about Whisperlodge: http://whisperlodge.nyc

See a video of an immersive live ASMR performance either on Netflix’s Follow This, Part 1, Episode 1 https://www.netflix.com/title/80217889

Or on Mashable https://www.youtube.com/watch?v=SKdW5k-7FcA&t=1s

Check out our ASMR videos: https://www.youtube.com/c/whisperlodge

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Jeff Howell launched his voiceover industry career as an agent at Abrams-Rubaloff and Lawrence then crossed over to the creative side as a casting director / radio producer at Bert Berdis and Company. Later, he was hired as the VP of Production at World Wide Wadio. He has produced radio commercials and network radio TV promos, served as a post-production supervisor and director, directed narration, and more. He now runs his own company producing and directing all things voiceover. He teaches voiceover acting at schools, facilitates workshops, and does private coaching for voiceover talent.

In part one of my conversation with Jeff, we spoke about how he got started in the industry, as well as:

How things are going for him in the midst of the COVID-19 shutdowns (during which time we recorded this episode)
Why Jeff shifted from theater to television, radio, and film while in school
What roles Jeff had in voiceover at Abrams-Rubaloff and Lawrence
Why Jeff decided to change jobs in order to work as a casting director at Bert Berdis and Company
Working for World Wide Wadio
How Jeff started his own company
Casting talent to do dubbing work for Netflix
What Jeff loves about interacting with voiceover talent
The trends and transitions Jeff has seen throughout his years in the industry
Why now is a wonderful time for actors to get into voiceover
The increasing amount of diversity in voiceover talent
How Jeff finds talent for voiceover jobs and supports them during auditions and reads
The negative side of the advancements in technology for voiceover
The benefits that technology is providing during the COVID-19 restrictions

You can find more information on Jeff Howel at his website http://www.jeffhowellvo.com, or you can email him at jeff@jeffhowellvo.com to connect.

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Jodi Krangle

Interview with ASMR Performance Artist and Co-Founder of Whisperlodge, Melinda Lauw – Part 1

Interview With Producer And Voice Director, Jeff Howell – Part 1

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