Jodi Krangle

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podcast about sound

AI in Business and Creativity: A Conversation with David Gielan

May 6, 2026 by Jeff Moore

David Gielan and Jodi Krangle discussing how jingles and audio branding drive consumer action and emotional response in marketing.

“The reason why brands and companies should be thinking about audio is because all of their consumers are, whether they know it or not. I mean, to your point about people knowing when something doesn’t feel right but not necessarily knowing why, a lot of times it’s audio. Especially now too, with so much AI […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: AI in creativity, audio branding, authentic sound experiences, brand identity, Chili’s jingle, Consumer Behavior, Creative Process, David Gielan, emotional impact of sound, jingles, Marketing Strategies, music in advertising, podcast about sound, sonic branding, sound design

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