“I think that we are in a wonderful time to do audio branding because this situation where we need to educate people is a very good situation, right, because it’s something that is happening that we need to be strategic about it, and not so many brands are doing it. Right, so I think it’s […]
podcasting
Making Sound Work: A Conversation with G. Wright – Part 2
“We really believe that everybody out there has an X-factor to them. Everybody has something that’s unique, that stands out, and now is the time, like, one of our mottos is ‘you have a voice and it deserves to be heard.’ And you’re a storyteller and it’s time for people to share their stories, to […]
Making Sound Work: A Conversation with G. Wright – Part 1
“And I’m mixing for a hundred thousand people and I’m like ‘this is the biggest show I’ve ever mixed,’ and I went to the systems tech and I said ‘look, I’ve done arenas, I’m comfortable with arenas, but this is really intimidating.’ And he said ‘don’t worry about it, we have the system time-aligned. If […]
The Magic Moment: A Conversation with Joe Pardavila – Part 2
“Do you know what I think makes a compelling podcast? It’s a podcast that doesn’t sound like a podcast. And I know that’s a really goofy answer, but if it sounds like two people talking or three people talking and they’re having this conversation, that there’s a genuine back and forth of information, that’s what […]
The Magic Moment: A Conversation with Joe Pardavila – Part 1
“You have to create this environment that the person’s comfortable in, that’s a big part of it. And I don’t actually like to use the word interview, especially when I coach people or advise people who are starting podcasts. You don’t ever want to use the word ‘interview’ because interview implies question answer, question answer, […]
Podcasting Goes Private: An Interview with Nora Sudduth – Part 2
“When you hear that person on the other end, you can put yourself, as a prospective client, you put yourself in their shoes. You hear what their thought process was and you feel connected to that person, you understand exactly what their struggles are because I have the same concerns, I have the same hesitations, […]