Jodi Krangle

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Quality

Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2

September 10, 2025 by Jeff Moore

Why Sound Matters in Modern Advertising with Ted Theo Rosnick and Jodi Krangle on the Audio Branding Podcast

Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick – Part 2 “If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: advertising, AI, audio branding, authenticity, brand identity, business, Canada, Collaboration, connection, creativity, Dialogue, Digital Revolution, Industry, Insights, iTunes, McDonald's, Mnemonic, music production, Napster, Non-Union, podcasting, podcasts, Quality, radio, Rogers, sound, spotify, Stock Music, Traditional Media, TV, Union, US, voice actor

Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1

June 19, 2024 by Jeff Moore

Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone – Part 1 “An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. […]

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Filed Under: Audio Production, Podcasting Tagged With: audience, Audience Expectations, audio, audio branding, Audio Clarity, Audio Elements, audio quality, Auditory Elements, Brand-aligned Content, content creation, Demographic, Echo Cancellation, Elevate Content, Emotions, Empathy, Engaging, Engaging Experience, Engaging Intros, Guests, headphones, High Energy, Integration, Listener Experience, music, noise pollution, podcast, Podcast Community, Podcast Intros, Podcast Success, podcasting, Preferences, Production Insights, Professionalism, Quality, Safeguard Listeners, sound design, sound quality, Subdued Tones, Thoughtful Sound Design, Transform, Valuing Audience, Video Branding

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