Jodi Krangle

905 836 5444

Jodi@VoiceoversAndVocals.com

podcast

Interview with Audiologist and Parent Coach, Dr. Lilach Saperstein – Part 2

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This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of the audio branding side of things and how you can help make things easier for anyone you know who might have hearing loss.

In this interview, we discuss:

  • The possibility of ASMR helping with tinnitus
  • The fascination with ASMR in general
  • A previous podcast guest who was an expert in ASMR
  • A recent ad Liliach experienced with ASMR
  • Knowing your target audience
  • The evolution of the short snippets of music on TikTok
  • Certain types of music or bands that make us feel different emotions
  • Intentionally adding in white space to your audio advertising
  • My main purpose for starting this podcast – bringing awareness to the importance of audio branding
  • Trends moving toward paying attention to audio
  • Advertisers having the host read the ad to feed into the connection already made
  • The ease that audio gives to do multiple things
  • The rise of clubhouse and devices that are merely audio (Google Home, Alexa, etc.)
  • The lack of the visual with a device
  • Why companies have moved to creating their own sound
  • What you really need to create an audio brand
  • Auditory processing
  • How kids are affected by audio and the effects on auditory processing
  • The way the message can get mixed up in your brain
  • Some of the main struggles with older people
  • Mis-diagnosed kids with ADHD who actually have a hearing/processing problem
  • The way hearing aids work
  • What hearing aids can’t do
  • Tips to use when communicating with people who have hearing aids
  • Rephrasing with people who are struggling to understand you
  • The individual process of figuring out your individual hearing loss
  • Counseling people who have hearing loss and their loved ones
  • The work Lilach does with her clients and families
  • The power of your auditory sense
  • Taking care of your auditory sense – calm relaxing music or sounds you enjoy
  • Pay attention to the sounds/words that bring your joy
  • If you have any concerns about your hearing, see an audiologist 
  • The ways to get in contact with Lilach

 

If you want to hear more from Lilach:

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview with Editor & Producer, Carrie Caulfield Arick – Part 2

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Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her. 

In this episode, Carrie and I discuss:

  • How to figure out what to do with your podcast
  • Doing market research before you dive into creating podcast content
  • How to look at negative reviews in a positive way
  • Sponsoring yourself first and what it means
  • How to create an ad for your podcast and the importance for your podcast
  • How to market your podcast with a website
  • Carrie’s upcoming curriculum for marketing podcasts
  • The problems marketing companies are seeing with trying to market podcasts
  • The commonalities between getting a podcast off the ground and a business 
  • Some of the top issues companies run into when they start a podcast
  • The importance of quality sound on a podcast
  • The balance in finding the best sound for each podcast
  • Elements Carrie adds to podcasts to make them sound better
  • The beauty of adding a bit of white space to a podcast
  • What Carrie is currently working on
  • Carrie’s free audit for your podcast

If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Interview With Multimedia Storyteller, Brandee Sanders – Part 2

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Here’s the second part of my wild ride of an interview with Multimedia Storyteller, Brandee Sanders. We talked about her journey as a woman in tech and what other women in tech must consider when advancing in the field.

We also discussed:

  • How Brandee recognizes the challenges of being a woman in tech but doesn’t get consumed by them
  • The importance of women supporting other women
  • Keeping the door held open for the person behind you
  • How rising to the top can sometimes hurt individuals and those around them
  • How women have to work twice as hard to prove themselves
  • How important mentorship is and how undervalued it is
  • More about why Brandee decided to step behind the cameras and what it has allowed her to do
  • Mansplaining, bro business, and nepotism (don’t worry, that part stays pretty tame)
  • The importance of literacy in choosing the right person for any given job
  • Microcosms and echo chambers
  • How Brandee maintains the mentality of a lifelong learner, especially in a position of leadership
  • Brandee’s journey as a mom and her compassion for other moms
  • The two podcasts she’s working on
  • Brandee’s journey going from “white trash to white collar” (her words, not mine 😉)

Find out more about Brandee on social media:

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

Interview with Musician, Author, & Teacher, Bob Baker – Part 2

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Here’s the second part of my interview with musician, author, and teacher, Bob Baker. We talked about what drew Bob to starting his YouTube channel and how it’s grown to over 117K subscribers through the meditations and positive affirmations he posts.

We also spoke about things like: 

  • Bob’s insecurities and self-worth challenges throughout his childhood
  • The impact that Wayne Dyer’s book Your Erroneous Zones had on Bob in high school
  • Bob’s realization that he wasn’t a victim of this thoughts and how that prompted his personal development journey
  • Why creatives tend to be more sensitive
  • How we can manage the negative self-talk that may run through our mind
  • Bob’s recommendation for pursuing new ideas
  • How Bob prepares for recording his YouTube videos
  • The different types of recordings Bob creates
  • How Bob and his girlfriend perform the song “White Christmas” every year and the unique spin Bob puts on it (I think you’ll get a kick out of this part) 😉 
  • The revelation Bob experienced as our interview transpired 
  • How Bob lives his life “going where the energy is”
  • How Bob got started teaching improv in 2012
  • What Bob’s primary focus is right now and what else he’s up to

If you’d like to learn more about Bob, you can find him in several places online: 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?

What Would You Do With A Million Dollars?

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Honestly, and I know this probably sounds pretty trite – I’d continue doing what I’m doing.  But I’d be a lot more relaxed about life in general, that’s for sure.  How about you?  What would that kind of money mean to you?  Do you feel it’s entirely unattainable?  Some pie in the sky idea that can never happen?

Here’s the thing.  It’s all about setting priorities.  Saving money isn’t only about putting money in the bank.  It’s all about not spending it on things that aren’t important to you.  Do you really not care what kind of car you drive?  Buy something that’s been gently used and free yourself from car payments.  Does it matter where you live?  If not, why not move to somewhere where the cost of living is much lower than where you currently are.  This can save you a great deal of money in the future – and allow you to both save money in your bank accounts, and also to spend money on the things you do feel are important.

Do you like having a family vacation once a year (or more)?  Do you just enjoy travel in general and make that a priority?  Do you really enjoy meals out?  Or buying gourmet ingredients to cook meals at home?

Personally, I’m something of a coffee fiend.  My indulgence?  I actually have a subscription at Peet’s Coffee to have bags of Major Dickasons’ Blend sent to me on a semi-regular basis so that my morning coffee is just the way I like it.  I live in Canada.  That means that finding this particular coffee in my local Walmart isn’t possible the way it is for my friends in the States.  So it’s expensive (or at least, more expensive than it would be if I could just walk to my local Walmart and get it) – and there’s shipping involved.  But I do it – because that first cup of coffee is a priority to me.  There are other things I don’t spend money on in order to do this.  It’s all about priorities.

And ultimately, choosing your priorities – saving in one place so that you’re able to spend or save in another place – is how you get to that million dollars.

I recently had the pleasure of listening (and watching) Andy Storch‘s podcast on Choosing Financial Freedom with Brad Barrett – and it was quite the eye opener!  First off, The Andy Storch Show is full of interesting, inspirational and empowering information and interviews.  I highly recommend you watch or listen to his podcast every chance you get.  This one in particular though, interviewing Brad from ChooseFI (and they have communities all over the world) hit a nerve with me.  I went and joined the community almost immediately after listening.   Maybe that million dollars is closer than you think!

The Growth Now Movement

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Justin Schenck is an entrepreneur and public speaker who hosts a podcast called the Growth Now Movement.  By now, you’re probably starting to see a theme in my blog posts – one of self discovery and yes, growth – in both your business and personal life.  Listening to this podcast is only one of the many ways you can expand your horizons.  And I would never have heard about him at all, were it not for Vincent Pugliese, Andy Storch & Ken Carfagno.

These three have been instrumental in expanding my horizons.  All three of them just recently went to Justin’s Growth Now Movement Live event in Reading, Pennsylvania – and RAVED about it.  So much so that I’m committed to joining them next year, and very much looking forward to it. This is a big deal for me because most of the conferences I’ve been to in the past have been voice conferences where I meet up with my colleagues and discuss the business of … well… voice overs – not business conferences in general.

Don’t get me wrong.  It’s wonderful to meet up with my friends in the voice over business.  And they really are good friends. But it will be equally interesting and educational to meet up with business professionals that are motivated to up their game across all sorts of different industries.  A lot of what motivates them, also motivates me.  And that leads me to more mention of Justin’s podcast.

I’ve already linked to his interview with Mike Kim – and if you’re wanting to give his podcast a listen, I think you’ll really find that particular one to be highly entertaining and educational.   But this episode on How to Deal with Imposter Syndrome really spoke to me.  It’s a short podcast (only a little over 3 minutes!) – but it’s a powerful one.  He calls these his “moment of growth”.  And along with these, he also interviews some fascinating and highly motivational personalities.

Sometimes all that’s between you and success is a different mindset – and these podcasts are really good at shifting that inner dialogue from destructive to constructive.  My recommendation is to listen to a bunch of his back episodes, depending on what appeals to you, and then follow his podcast from here on out. I know I’ll be adding this one to my list.  I hope it helps you reach those big dreams!