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audio quality

Interview with Editor & Producer, Carrie Caulfield Arick – Part 2

September 23, 2020 by Jodi Krangle

Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her. 

In this episode, Carrie and I discuss:

  • How to figure out what to do with your podcast
  • Doing market research before you dive into creating podcast content
  • How to look at negative reviews in a positive way
  • Sponsoring yourself first and what it means
  • How to create an ad for your podcast and the importance for your podcast
  • How to market your podcast with a website
  • Carrie’s upcoming curriculum for marketing podcasts
  • The problems marketing companies are seeing with trying to market podcasts
  • The commonalities between getting a podcast off the ground and a business 
  • Some of the top issues companies run into when they start a podcast
  • The importance of quality sound on a podcast
  • The balance in finding the best sound for each podcast
  • Elements Carrie adds to podcasts to make them sound better
  • The beauty of adding a bit of white space to a podcast
  • What Carrie is currently working on
  • Carrie’s free audit for your podcast

If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   

 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding, Podcasting Tagged With: audio quality, market research, marketing, podcast, podcast content, podcast curriculum, podcast reviews, podcasting, quality sound, sponsorship, white space

Interview with Podcast Producer & Storyteller, Elaine Appleton Grant- Part 1

August 19, 2020 by Jodi Krangle

Elaine Appleton Grant is a writer, podcast producer, and public speaker. She co-founded Podcast Allies, LLC- a podcast consultancy and production studio out of Colorado. She has hosted programs in both Boston and Colorado on WBUR in Boston and Colorado Public Radio and appeared on National Public Radio. She currently produces two podcasts- Business Wars Daily and One More Shot. If you’re interested in the world of podcasting, this interview is for you!

In the first part of the interview, we discuss:

  • How she got into podcast production
  • Elaine’s take on whether or not now is the right time to start a podcast
  • The part podcasts can play in communicating with your audience
  • My reasoning for recording my podcasts ahead of time and Elaine’s take
  • How the Corona Virus has affected the way Elaine has had to shift her own podcast
  • The importance of quality in any audio you put out there
  • Finding the why of creating and promoting your podcast and Elaine’s take on what makes a good podcast
  • Elaine’s planning process and what you need before you launch your podcast
  • What’s involved with interviewing guests on your podcast 

To find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audiobranding 

This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).

Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!

And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/

Filed Under: Audio Branding, Audio Production, Podcasting Tagged With: audio branding, audio quality, Coronavirus, podcast production, podcasting, storytelling

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