Influencing Branding Through Sound: A Conversation with Howard Lim “For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and she knows it’s actually a singer that’s produced it. And she always thinks about that casino, you know, she doesn’t gamble, but every time she hears […]
Sensory Experiences
How Music Shapes Taste: A Conversation with Pavle Marinkovic – Part 1
How Music Shapes Taste: A Conversation with Pavle Marinkovic – Part 1 “When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research about how it changed our perception of taste, how it can make beer taste more bitter or wine have a more full […]