Jodi Krangle

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Sustainability

How Music Shapes Taste: A Conversation with Pavle Marinkovic – Part 1

October 9, 2024 by Jeff Moore

Picture of Pavle Marinkovic over a background of Music Notes and peole dining at a large table. Title in words is ow Music Shapes Taste with Pavle Marinkovic

How Music Shapes Taste: A Conversation with Pavle Marinkovic – Part 1   “When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research about how it changed our perception of taste, how it can make beer taste more bitter or wine have a more full […]

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Filed Under: Health, Research & Technology, Sound Design Tagged With: audio branding, Childhood, Composer, Culinary Innovations, Dietary Restrictions, Film Scoring, Food, Healthier Food Options, Heston Blumenthal, Lacoste, Multi-Sensory Techniques, music, Piano Lessons, Sensory Experiences, Sustainability, Taste, The Fat Duck

How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel – Part 1

September 11, 2024 by Jeff Moore

Picture of Simon Kringel in a Green sweatshirt with the Title "How to use Sonic Branding in Your Marketing"

How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel   “I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes… That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here […]

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Filed Under: Audio Branding, Marketing, Sound Design Tagged With: Advertising Industry, Audio Identities, brand identity, Brand Loyalty, Clever, Electric Vehicle Chargers, Emotional Feedback, Environmental Responsibility, Functional Feedback, music production, Nature Sounds, Product Design, Smart Ovens, sonic branding, sonic logo, sound, Sustainability, Sustainable Progress, user experience

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