“They often have a suite of sounds. Now you still have to follow all regulations that have to do with safety and that kind of thing, but now the sound inside the car can be reflected in the marketing communications around it, so that’s a very big use of sound.” — Colleen Fahey This […]
sound marketing
A Sixth Sense for Sound: An Interview with Colleen Fahey – Part 1
“All news music doesn’t have to have trumpets and trombones, and all trains don’t have to just ring, you know, or honk. And all appliances shouldn’t always sound like ‘beep beep beep,’ you know, chip sounds instead of having a tune that would make people remember them better and maybe like them better.” — Colleen […]
The Sound of Marketing: An Interview with Jeanna Isham – Part 1
“I really like creating but it is a lot of work and one thing that I have noticed is that companies and even industries do not fully understand the potential of sonic branding.” Jeanna Isham This episode’s guest has over twenty years of audio experience, ranging from film composition and production music through the world […]