“Think about the young college student, first year in college. Most people have to stay in the dormitory, and whenever they do, right next to their bed is their nightstand, which actually, probably, is a mini fridge. And so, as they’re leaning up against their pillow with a nightlight on from their nightstand, there is […]
Healthy Frequencies: A Conversation with Alan R. Brunton – Part 1
“And so many people don’t pay attention to the sound that they are exposing themselves to. And, like, whenever you go to, I want to say, a large restaurant, high action, high volume, and you have to yell at the person next to you, and you have to yell your order to the server. And […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 2
“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: ‘oh gosh I can’t stop singing this song.’ Imagine you have a nice jingle, it’s a way for the brand to get into the heads of folks, I’m not saying that’s a good thing necessarily, but that’s […]
In the Clubhouse: Easy Options for Marketing with Digital Audio – Part 1
“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can pick up and start a podcast. There’s a very low barrier to entry, which is fantastic. And, like most things when you get into it, it’s a little more […]
Sonic Branding Evolved: A Conversation with Uli Reese – Part 2
“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]
Sonic Branding Evolved: A Conversation with Uli Reese – Part 1
“And what’s interesting is the agency usually comes back and says ‘this is amazing, how did you… this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!’ And I said ‘that’s what every agency guy wants.’ They want to find the […]