I’m back this week with Part 2 of Podcast Marketing 2023 and Mike Kadin “I remember the electricity of being and speaking in front of fifty thousand people or something like that which I’ve done in one of those rooms, and just seeing the little icons of everyone who’s there, and the numbers are amazing […]
audio advertising
Podcast Marketing 2023: A Conversation with RedCircle Founder Mike Kadin – Part 1
Whether you’re just getting started or you’ve had your own podcast for a while, this week’s episode delves into all things Podcast Marketing 2023. “A lot of folks start businesses and they just kind of look at what’s hot right now, like, ‘we’re going to start like a bitcoin’ or ‘we’re going to start a […]
Finding the Fix: An Interview with Aaron Matthews – Part 2
“It’s about doing something that’s relevant to that brand that makes people, you know, have intrigue and then go either search for it or find out more information.” — Aaron Matthews This episode’s the second half of my interview with audio branding expert and creative director Aaron Matthews as we talk about how Creative […]
Finding the Fix: An Interview with Aaron Matthews – Part 1
“Production companies make these amazing videos and then go ‘oh, we need to think about some music and stuff,’ and it sort of like becomes a bit of a rush. But actually, when you think about it at the same time as pre-production and you start planning out how the sound’s going to work with […]
Interview with Audiologist and Parent Coach, Dr. Lilach Saperstein – Part 2
This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of […]