“It’s the biggest misconception is that successful creatives lay back on their talent.”
Matching Sound and Matching Audio
As our brand interprets a project, you start at the perspective of what’s the first thing that strikes your mind? Kevin looks for the video’s vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece.
He prides himself in grabbing people’s hearts and drawing them in emotionally to the soundtrack and visuals created. Kevin splits the difference between what you would expect to hear in a piece and bringing it to Wewa Films’ interpretation of the piece, which builds his brand.
The Distinct Look to Wewa Film Production
“It’s incredibly hard to take the talent that you have and become excellent at doing it.” Kevin believes that art is what organically comes out of a person. However, the teacher wanted to analyze and determine why his filmmaking looked different from other filmmakers’ video productions. He found two reasons for the cinematic difference between his production and other videos:
- His partner is a wedding photographer, which taught her to be a ghost when shooting so she can capture those raw emotional moments.
- She is a natural-born visual storyteller who knows how to put video clips in sequence
Making Everyday Work Look Like Magic
Kevin and his partner created a video for a local McDonald’s advertising their business. The client left a review that said, “You made our everyday work look like magic.” He enjoys taking everyday activities and creating beautiful art.
A sound design is needed whether you are shooting near a road or shooting a spectacular jet launch. “When you have a bold video, you’ll need to match your audio to compliment the visuals.” There are certain audio bites people expect to hear if you want to complete their experience. You want to make sure there isn’t any cognitive dissonance. If you don’t design the audio around the visuals, you can easily distract your audience.
Connect with Kevin Elliot via Wewa Film Production Studios https://wewafilms.com/
Like Wewa Film Studios, on Facebook https://www.facebook.com/wewafilms/ on Instagram https://www.instagram.com/wewafilms/ and connect with Wewa on LinkedIn https://www.linkedin.com/company/wafilms You can also chat with Kevin by tweeting with Wewa on Twitter https://twitter.com/wewafilms
Join me next week as we dive into Voice AI, its current and future applications, and Dr. Teri Fisher’s insight into how this technology will shape our future world.
In the meantime…
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This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco.