“I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight coming through and it’s dappling across this octopus. I’m a scuba diver. I really did believe, when I was young, that I was going to be a […]
sonic branding
Unlocking the Power of Sound: A Conversation with Jeremy Toeman – Part 2
“I think there’s nothing that truly resonates across all of your senses like sound does. If I’m watching something gorgeous, it’s a feast for my eyes, and it starts and ends there. But if I’m listening to something, it’s the one thing that can truly always be in your brain presence — always bringing things […]
Creating a Unique Audio Identity: A Conversation with Joshua Suhy – Part 2
“That’s a big thing that I always like to try to put together in the shows — creating the sense of space, where we are taking that audience somewhere. And sonically, what does that sound like? I like having a lot of detail on, okay, this space, i.e. this portion of the episode. It’s like, […]
Blending Human Ingenuity and AI in Sonic Branding: A Conversation with Luke Moseley and George Holliday
Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday – Part 1 “And if you have fun with it, that’s going to come across and, I think that’s the missing piece. That’s where I would start. If I was going to really trust an agency or musicians to create something […]
Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday
Crafting Authentic Sounds for Brands | Luke Moseley & George Holliday “You know it’s the way that news passed between villages before there were any written word, you know, for anything to get around. I think we all know that it’s incredibly integral to, initially, to survival, let alone to emotion. You know, if […]
Building Brand Loyalty with Sound: A Conversation with Dr. Thomas Dickson – Part 2
Building Brand Loyalty with Sound: The Power of Consistency and AI in Sonic Branding with Dr. Thomas Dickson “[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has […]