Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]
sonic branding
The Hidden Influence of Sound in Marketing: A Conversation with Joe Sauer – Part 2
The Hidden Influence of Sound in Marketing “Don’t just produce a single ad, produce three or four ads that are all related to each other in a campaign, because you get that familiarity, you get that consistency, you get that storytelling narrative that spans a single spot and starts to reach across the entire campaign, […]
The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg – Part 1
The Journey from Film Scoring to AI and Music: A Conversation with Sherene Strausberg – Part 1 “I can go back to when I was sixteen, and I was at a movie theater and I was watching a really great scene in a movie where the violinist was, like, moving his bows, you know, […]
Influencing Branding Through Sound: A Conversation with Howard Lim – Part 1
Influencing Branding Through Sound: A Conversation with Howard Lim “For example, like, even commercials, there’s that one commercial for the Indian casinos. And my wife loves the song, and she knows it’s actually a singer that’s produced it. And she always thinks about that casino, you know, she doesn’t gamble, but every time she hears […]
Create an Effective Sonic Branding Strategy: A Conversation with Jon Brennan – Part 1
Create an Effective Sonic Branding Strategy “That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized […]
The Role of Audio in Branding: A Conversation with Simon Kringel – Part 2
The Role of Audio in Branding “That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve seen that a thousand times, how these great sounds are made, and then, after a […]