Exploring the Unheard: A Conversation with Andrea Cera – Part 2 “Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning sensation.” “You have to tune it out.” “Yes, yes, and imagine the mental load to do that, to tune […]
sound design
Unveiling the Language of Sound: A Conversation with Andrea Cera – Part 1
Unveiling the Language of Sound: A Conversation with Andrea Cera – Part 1 “I don’t know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it’s a bike or like ‘peeeeee,’ like this, for instance. The Renault is more reassuring, more warm, it’s welcoming, […]
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2
The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2 “My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of […]
The Evolution of Audio Branding: A Conversation with Jack Bradley – Part 1
The Evolution of Audio Branding: A Conversation with Jack Bradley – Part 1 “I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn’t describe it in […]
Making Music Fun: An Interview with Nick Morrison – Part 2
“People don’t forget that stuff. They remember people that blow their minds. They won’t necessarily remember the music, people won’t remember the thing that you did, but they’ll remember the way that you made them feel, whether that’s by your actions or by the actual emotion that you’ve imparted to them via your music, or […]
Making Music Fun: An Interview with Nick Morrison – Part 1
“One of my Berklee professors, one of my favorite things that has stayed with me from my time there, said ‘you know, Nick, a bad day playing music is still better than a good day doing just about anything else.’” — Nick Morrison This episode’s guest is an Amazon #1 bestselling author and a professional […]