The New Era of Sonic Branding: A Conversation with Jack Bradley – Part 2 “My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of […]
sound design
The Evolution of Audio Branding: A Conversation with Jack Bradley – Part 1
The Evolution of Audio Branding: A Conversation with Jack Bradley – Part 1 “I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn’t describe it in […]
Making Music Fun: An Interview with Nick Morrison – Part 2
“People don’t forget that stuff. They remember people that blow their minds. They won’t necessarily remember the music, people won’t remember the thing that you did, but they’ll remember the way that you made them feel, whether that’s by your actions or by the actual emotion that you’ve imparted to them via your music, or […]
Making Music Fun: An Interview with Nick Morrison – Part 1
“One of my Berklee professors, one of my favorite things that has stayed with me from my time there, said ‘you know, Nick, a bad day playing music is still better than a good day doing just about anything else.’” — Nick Morrison This episode’s guest is an Amazon #1 bestselling author and a professional […]
Musical Alchemy: An Interview with Eric Singer – Part 2
“One of the wonderful things about music is that it’s by and large pretty universal, you know, when almost any culture will perceive a minor chord as something that feels sad. Even my 4-year-old son can identify that as ‘oh that’s sad.’ But there are more subtleties too, you know, and that may affect instrument […]
Musical Alchemy: An Interview with Eric Singer – Part 1
“There are generally two things that I want to focus on when presenting the creative to a client. First, and I think the most important, is the why: what is the justification for why we have done this or why we’ve included this instrument, why we’re including this long breakdown section, why this tempo, whatever […]