Advertising’s come a long way from the television jingles and old-fashioned radio spots of decades past. In the age of social media and targeted algorithms, the ads you see and hear online are very often tailored to your particular user profile. Of course, that’s just when you’re online. But what if it wasn’t? What if, […]
soundscapes
Sounds of the Times
Imagine you’re a child and you’re riding in the back seat of a car at night. You watch the trees passing by you through the window, and then you close your eyes so you can feel the vibrations through the seat. All the while the engine softly rumbles all around you, surrounding you like a […]
Healing Harmonies
When you close your eyes and think about being in a hospital, what do you imagine hearing? Are the sounds soothing, or do they make you tense up with even more anxiety? Hospitals aren’t usually relaxing places, and they don’t always sound very relaxing either. Heart monitors beep, respirators pump, and voices murmur in the […]
18 Minutes to Harness the Power of Sound
Did you know that human behavior can actually be modified with the use of sound? It works very effectively. Take the “piano stairs” experiment, for instance. The first time I see this mentioned is in 2009 – but there have since been similar installations in China and India and a whole host of other places. […]