“So brands are trying to find a voice which is sympathetic, which is sincere, and we think music can play a big role in that. Because if you like music, you like it, you don’t judge it. You don’t question the intentions of an artist. You just love the piece of music.” — Rajeev Raja […]
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Musical Logos: An interview with Rajeev Raja – Part 1
“Because we also believe that brands are multidimensional, just as human beings are, right? So, we are multidimensional: we are seen in a certain way by our close friends, we are seen in another way by our family, close family, we are seen in a third way by our colleagues and associates, right? So, we […]
Exposing Marketing Misconceptions: An interview with Austin Franke – Part 2
*Please be advised – there is some strong language at the end of this episode.* “Since our brains are wired for community almost above everything else, social media can be a replacement for in-person community. And social media, if communities are built and authentic value is being brought to the table and all of that, […]
Exposing Marketing Misconceptions: An interview with Austin Franke – Part 1
“We are loyal and loyalty is very common in business, but it’s what he calls ‘polygamously loyal.’ And essentially what that means is exactly what it sounds like: we’re loyal to a handful of brands.” Austin Franke This week’s guest is the founder and behavioral strategist at Woo Punch, a brand communications consultancy. As a […]
Podcasting By Numbers: An Interview with Jeff Vidler – Part 2
“Voice does communicate so much more meaning than what you can read. No matter how well written it is, it’s still the voice that really carries the meaning of the feeling of that, and you know as a voice actor how important that is and how much more it communicates.” Jeff Vidler This week’s the […]
Podcasting By Numbers: An Interview with Jeff Vidler – Part 1
“It’s a gift to listeners. If you make your podcast a gift to listeners, they’ll appreciate the fact that you gave them that gift and they’ll remember you for that and they’ll think better of you for that as a brand.” Jeff Vidler This week’s guest has remained at the forefront of changing audio landscape. […]