“It’s the biggest misconception is that successful creatives lay back on their talent.” Kevin Elliot Matching Sound and Matching Audio As our brand interprets a project, you start at the perspective of what’s the first thing that strikes your mind? Kevin looks for the video’s vibe and creates a complementary soundtrack that goes along with […]
audio branding
Audio Essentials with Filmmaker Kevin Elliot – Part 1
“Music has been a part of my life for my whole life and I didn’t realize that most kids don’t grow up with that kind of music exposure.” Kevin Elliot Filmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. I’m excited to introduce […]
Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC – Part 2
This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going […]
Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC – Part 1
I’m really excited to be speaking with these two guests – Jim Kennelly and Sam Ufret. Jim is one of the powerhouses behind Lotas Productions and has spent his career looking for the perfect voice for each project he’s been a part of. Sam is in the thick of everything over at Lotas. She […]
Interview with Audiologist and Parent Coach, Dr. Lilach Saperstein – Part 2
This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of […]
Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson – Part 2
This is the second part of my interview with Tom Eymundson. This part dives in deeper to the bigger necessity of having an audio brand. This audio brand is the connective tissue to your customers. Tom really lays out for us how important an audio brand is as we move into this next decade. We […]