Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick – Part 1 “We did one for Mercedes, which again was very unique and very simple. It was about this guy Raymond who had never tried ice cream before. And it was a great commercial, and it talked about Raymond never having ice cream, […]
Relationships
The Power of Communication and Sound: A Conversation with Jem Fuller- Part 1
The Power of Communication and Sound: A Conversation with Jem Fuller “When I’m in there working with leaders, it’s around communication, and how do they communicate initially with themselves? What’s that like? And then with the people around them, because without communication, communication underpins our ability to be successful in anything that we do. […]
How Music Affects Behaviors and Emotions: A Conversation with Anna Bohuslavska – Part 1
How Music Affects Behaviors and Emotions: A Conversation with Anna Bohuslavska – Part 1 “If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and over again. And […]
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2 “Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a […]