From Music to Marketing: A Conversation with Josh Butt – Part 1 “Usually the thing I love about sound is how it answers the question within a very short period of time. You don’t have to listen for very long, right? If you hear a message twice, you go, ‘Oh, that must be their message.’ […]
music
Converting Passion into Profit: A Conversation with Bruce Chamoff – Part 1
Converting Passion into Profit: A Conversation with Bruce Chamoff – Part 1 “You wanna know the hobbies, they’re part of the psychographics. That’s the lifestyle. And I say this all the time: you’re not going to make any money if you’re a football podcast and you’re marketing yourself to baseball fans. And I say […]
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2 “Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of […]
Chromesthesia: Hearing All the Colors of the Rainbow
What is Chromesthesia? What does it mean when you “hear” colors? What color is a piano note? How loud is purple? What’s the brightness of a melody? If these questions are leaving you a little confused, that just means you don’t have synesthesia, a rare sensory condition that’s estimated to affect just one out of […]
Jingles All The Way
The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there’s one kind of traditional jingle we aren’t as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer […]
A World of Living Sound
So much has changed about our world, from one century to the next, even from year to year. Just imagine taking someone even from the 1980s and dropping them into the world we live in right now, much less someone from a hundred or two hundred years ago. But all the way back through history, […]