Through Music and Sound – A Conversation with John Taite – Part 1 “There are so many things where it’s about that emotional connection to brand experience or product, and, as we’re creating that, you mentioned earlier, we’re operating in an area which is very very heavily connected to the subconscious reaction to sound. […]
sonic branding
Podcast Marketing 2023: A Conversation with RedCircle Founder Mike Kadin – Part 2
I’m back this week with Part 2 of Podcast Marketing 2023 and Mike Kadin “I remember the electricity of being and speaking in front of fifty thousand people or something like that which I’ve done in one of those rooms, and just seeing the little icons of everyone who’s there, and the numbers are amazing […]
Podcast Marketing 2023: A Conversation with RedCircle Founder Mike Kadin – Part 1
Whether you’re just getting started or you’ve had your own podcast for a while, this week’s episode delves into all things Podcast Marketing 2023. “A lot of folks start businesses and they just kind of look at what’s hot right now, like, ‘we’re going to start like a bitcoin’ or ‘we’re going to start a […]
The Evolution of the Audio Industry: A Conversation with Van Gunter – Part 1
Listen in as my guest Van Gunter of Boutwell Studios shares his take on the Evolution of the Audio Industry and where we go from here. “It was one of those like ‘this is what I wanted, wow, this is Johnny Fever, this is radio, and then it, kind of honestly, it quickly declined […]
Sonic Branding Evolved: A Conversation with Uli Reese – Part 2
“We always start at the same place, you know, we do not throw color against the wall. Meaning it’s a non-execution-driven process. Execution-driven is ‘let’s get the ten best music companies in the world and then each produces a sonic logo, and then we’ll pick one and then implement that globally, and then we’re done, […]
Sonic Branding Evolved: A Conversation with Uli Reese – Part 1
“And what’s interesting is the agency usually comes back and says ‘this is amazing, how did you… this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!’ And I said ‘that’s what every agency guy wants.’ They want to find the […]