Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick – Part 1 “We did one for Mercedes, which again was very unique and very simple. It was about this guy Raymond who had never tried ice cream before. And it was a great commercial, and it talked about Raymond never having ice cream, […]
Advertising Industry
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel – Part 1
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel “I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes… That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here […]