Technology and the Evolution of Music: A Conversation with Jeff Bohnhoff – Part 1 “I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones in order to listen to most music. And it’s even possible on some computers. I know, like, Apple MacBook Pros, if […]
Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2
Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2 “I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work from home, so I don’t drive a ton. And now I was, and I was listening to all these podcasts, and I […]
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson – Part 1
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson – Part 1 “And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m in the basement of my brother’s house. This is where I started. And that, which goes back to, it doesn’t matter. Just, just […]
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur – Part 2 “I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility… but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, […]
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur – Part 1
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur – Part 1 “I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences […]
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2
The Art of Audio Branding: A Conversation with Laurence Minsky – Part 2 “Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a […]