Let’s Explore the Power of Sound: A Conversation with Laurence Minsky – Part 1 “I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and […]
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2
How to Amplify Your Brand’s Impact: A Conversation with Josh Butt – Part 2 “Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or […]
From Music to Marketing: A Conversation with Josh Butt – Part 1
From Music to Marketing: A Conversation with Josh Butt – Part 1 “Usually the thing I love about sound is how it answers the question within a very short period of time. You don’t have to listen for very long, right? If you hear a message twice, you go, ‘Oh, that must be their message.’ […]
The Magic of Podcasting: A Conversation with Bruce Chamoff – Part 2
The Magic of Podcasting: A Conversation with Bruce Chamoff – Part 2 “I see in your videos and I hear your, a lot of your episodes and I could tell right away, Jodi, you do have fun. You laugh, you’re laughing right now, you’re smiling. I mean, you’re obviously having fun. And I obviously don’t […]
Converting Passion into Profit: A Conversation with Bruce Chamoff – Part 1
Converting Passion into Profit: A Conversation with Bruce Chamoff – Part 1 “You wanna know the hobbies, they’re part of the psychographics. That’s the lifestyle. And I say this all the time: you’re not going to make any money if you’re a football podcast and you’re marketing yourself to baseball fans. And I say […]
Audio Design and Game Development: A Conversation with Chris Hegstrom – Part 2
Audio Design and Game Development: A Conversation with Chris Hegstrom – Part 2 “But you don’t know how that user is going to do it. Are they going to somersault through the entire level? Are they going to climb up a wall and jump down? And are they going to just sit in a corner […]