Audio Design and Game Development: A Conversation with Chris Hegstrom – Part 2 “But you don’t know how that user is going to do it. Are they going to somersault through the entire level? Are they going to climb up a wall and jump down? And are they going to just sit in a corner […]
From Cinema to Video Games: A Conversation with Chris Hegstrom – Part 1
From Cinema to Video Games: A Conversation with Chris Hegstrom – Part 1 “I didn’t realize it at the time, but that was my first introduction into user experience, right? Like a UX or user experience. It’s exactly that. It’s like I could put a microphone out in a storm and then all I get […]
Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello – Part 2
Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello – Part 2 “We had an up and coming musician here last week who, he’s being followed around by a Netflix documentary team, but, like, he knows that, like, every day he has to post something, you know, and he was talking about starting […]
Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello – Part 1
Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello – Part 1 “What we did with this product was, we’re trying to give people the benefit of using a mixer without necessarily having to be like the audio professional who went to school. Like, I hear all the time, anytime I meet someone they’re […]
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
Understanding Consumer Influence: Audio Branding for the Holidays – Part 2 “Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of […]
Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1
Unleashing the Power of Sound: Audio Branding for the Holidays – Part 1 “I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something […]