“In similar ways to when the first iPhone came out and then five years later, ten years later, we looked back and said to ourselves ‘oh my god, that completely changed my life,’ that’s the same thing that’s going to happen with audio and voice.” — Ron Jaworski My next guest is the CEO […]
Audio Logos: An Interview with Dr. David Allan – Part 2
“I can’t imagine – and again, I always have to preface this by saying I know it’s not just about the audio logo – but I just can’t imagine that when you’re designing a print logo why you don’t also sit there and go ‘I wonder what that thing would sound like if it could […]
Audio Logos: An Interview with Dr. David Allan – Part 1
“It certainly adds another sense to sight, you know, and most of the people that I talk to, you can see a logo, but sound really helps you to feel a logo.” — Dr. David Allan My next guest is a professor of marketing at Saint Joseph’s University in Philadelphia, Pennsylvania. He has a […]
Directional Audio: Hearing is Believing
Advertising’s come a long way from the television jingles and old-fashioned radio spots of decades past. In the age of social media and targeted algorithms, the ads you see and hear online are very often tailored to your particular user profile. Of course, that’s just when you’re online. But what if it wasn’t? What if, […]
Finding the Fix: An Interview with Aaron Matthews – Part 2
“It’s about doing something that’s relevant to that brand that makes people, you know, have intrigue and then go either search for it or find out more information.” — Aaron Matthews This episode’s the second half of my interview with audio branding expert and creative director Aaron Matthews as we talk about how Creative […]
Finding the Fix: An Interview with Aaron Matthews – Part 1
“Production companies make these amazing videos and then go ‘oh, we need to think about some music and stuff,’ and it sort of like becomes a bit of a rush. But actually, when you think about it at the same time as pre-production and you start planning out how the sound’s going to work with […]