Jodi Krangle

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Empowerment

How Audio Branding Sells: A Conversation with Reid Holmes – Part 1

May 28, 2025 by Jeff Moore

How Audio Branding Sells with Reid Holmes on the Audio Branding Podcast with Jodi Krangle

How Audio Branding Sells   “And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman’s job. And Ariel was just, like, gosh, that doesn’t seem like it’s, this was 2017 or ‘18 at the time, [and] they’re like, that doesn’t seem right. […]

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Filed Under: Advertising, Audio Branding, Marketing Tagged With: advertising, Appreciated Branding, Ariel, audio, Audio Landscape, Authentic Connections, branding, Childhood, Consumer Benefits, Consumer Needs, creativity, DJ, Emotional Branding, emotional connection, Empowerment, Ever-Evolving Market, Future of Advertising, Gender Norms, H&R Block, Impactful Stories, India, Memorable, Memories, perseverance, Portfolio, radio, Rational Branding, Relevant, sales, Sears, Share the Load, Social Issues, sound, Sound in Branding, Steve Dahl

Empowerment Through Music and Branding: A Conversation with Lowry Olafson – Part 1

February 26, 2025 by Jeff Moore

Empowerment Through Music and Branding with Lowry Olafson and Jodi Krangle on the Audio Branding Podcast

  Empowerment Through Music and Branding: A Conversation with Lowry Olafson – Part 1 “Yeah, so I started writing songs for speakers to walk on stage to their own song, and then when they had their sizzle reel, people would hear their song again. And then if they went to a training, you know, they […]

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Filed Under: Advertising, Audio Branding, Music Tagged With: Anthem, audio branding, branding, Carrie Underwood, Collaboration, connection, Creative Storytelling, emotional impact, Emotional Resonance, Empowerment, Identity, music, Past, Personal Brand, Personalized Songs, Retirement Coaching, songwriting, Sound Branding, storytelling, Usage, Versatility

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