“Step sounds in a game is a sample being repeated, and then people start to make little variations in pitch of this sample. And then they became increasingly sophisticated with middleware, and so a whole set of software emerged, a type of software, game audio middleware, that serves only the purpose of making sound, usually […]
innovation
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems – Part 2
Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems – Part 2 “The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the opera, have a famous opera in Hamburg, […]
The Power of Sound Design in Film: A Conversation with Benjamin Kapit – Part 1
The Power of Sound Design in Film: A Conversation with Benjamin Kapit “If you have a screen that goes very bright white or if you have a screen that goes very dark, people can deal. Their eyes will adjust, or they’ll just accept that. But if you have bad sound, people will leave. They’ll turn […]
How Online Technology is Changing Music Collaboration: A Conversation with Rebekah Wilson – Part 2
How Online Technology is Changing Music Collaboration “I have a regular chat with a friend of mine in New Zealand. He’s a tetraplegic and a musician, so he invents his own music instruments that he can play with his limited motion, and he can send me his instrument over MIDI to where I am across […]
Create an Effective Sonic Branding Strategy: A Conversation with Jon Brennan – Part 1
Create an Effective Sonic Branding Strategy “That’s right, yeah, and to me, that’s one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized […]
In the Clubhouse: Sound in Social Media – Part 1
In the Clubhouse: Sound in Social Media – Part 1 “People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to […]