“It certainly adds another sense to sight, you know, and most of the people that I talk to, you can see a logo, but sound really helps you to feel a logo.” — Dr. David Allan My next guest is a professor of marketing at Saint Joseph’s University in Philadelphia, Pennsylvania. He has a […]
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Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 2
“Through our research, we also found that anything beyond four notes, if we were to create a pattern that had more than four notes in it, that it started to sound too much like a jingle and just out of place for an automobile. Automobiles really just had single-tone dings, and so we knew we […]
Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 1
“I think that the future of audio is one that’s customized, personalized, interactive, intelligent and dynamic, you know, instead of always treating audio as on and off, we need to treat it in a way that’s delivered to each person as a unique experience.” — Sean Beeson This episode features a rare two-for-one interview with a […]
Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson – Part 1
Tom Eymundson is a sonic branding strategist and a partner, CEO and driving force behind the ongoing evolution of Pirate Group Inc. In this first part of our discussion, we break down Tom’s three step process for serving his clients and discuss some of the background that led him to create sonic brands for a […]
Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios – Part 2
This is the second part of my interview with Hamish Macdonald. In our first part, we discussed how he has embraced the audio branding world and what that’s meant for his company, Squeak E Clean Studios. Now, we’re discussing the importance of sound and how it plays out for different companies. Audio branding has become […]
Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios – Part 1
In this interview, I talk with the managing director of Squeak E. Clean Studios – Hamish Macdonald. Hamish has done a wide variety of projects in advertising, production and post-production, and manages post and production companies throughout America, Australia, England and Asia. I’m super impressed with the work his company does and having international offices […]