Building Brand Loyalty with Sound: The Power of Consistency and AI in Sonic Branding with Dr. Thomas Dickson “[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has […]
voiceovers
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1
Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson – Part 1 “If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the […]
Crafting a Memorable Sound Identity: A Conversation with Jon Brennan – Part 2
Crafting a Memorable Sound Identity “All right, so this happens a lot is that brands will be, especially in agencies, they’ll be coming up on a new campaign and they’ll think, ‘Oh well, you know what, this campaign is going to launch at such date, I’ll throw some audio branding on there.’ And then, from […]
How to be a Better Speaker and Hit all the Right Notes: A Conversation with Elaine Clark – Part 2
How to be a Better Speaker and Hit all the Right Notes: A Conversation with Elaine Clark – Part 2 “So I think that when people can get that one word that hits them in the heart and in the gut, that’s what makes a good podcaster. When it’s just information, it’s information. And that’s […]
How to be a Better Speaker and Hit all the Right Notes: A Conversation with Elaine Clark – Part 1
How to be a Better Speaker and Hit all the Right Notes: A Conversation with Elaine Clark – Part 1 “Most people speak with three different rhythms in a sentence. So if I’m not thinking about it, I have certain parts that are gonna be faster and other parts where maybe I’m thinking about, they’ll […]
Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC – Part 2
This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going […]