“Through our research, we also found that anything beyond four notes, if we were to create a pattern that had more than four notes in it, that it started to sound too much like a jingle and just out of place for an automobile. Automobiles really just had single-tone dings, and so we knew we […]
Signature Sounds: An Interview With Jon Brennan & Sean Beeson – Part 1
“I think that the future of audio is one that’s customized, personalized, interactive, intelligent and dynamic, you know, instead of always treating audio as on and off, we need to treat it in a way that’s delivered to each person as a unique experience.” — Sean Beeson This episode features a rare two-for-one interview with a […]
Unconscious Biases: An Interview With LaTonya J. Pegues – Part 2
“Yes, bring in new voices. Yes, you know, do it, go for it. But if it doesn’t work with the first diverse voice – non-whites, I’m talking about non-whites now – that doesn’t mean it’s a failure. You know, keep going, keep working on it, these are systemic problems that have been in place almost […]
Unconscious Biases: An Interview With LaTonya J. Pegues – Part 1
“The ability to share information and to help other people have opportunities to provide their voice, if you will, to a read can make such a huge difference in what happens and how the audience receives it and how even the customer or the client receives what’s being read.” — LaTonya J. Pegues For years […]
In the Clubhouse: The Power of Voice & Communication with Dan Friedman – Part 2
“You set the tone for your podcast by how you sound and how you interact with the audience. So there are a lot of elements to it, you know, obviously preparation and planning and practice, all those things.” — Dan Friedman This week continues our Clubhouse discussion as voiceover artist and sound engineer Dan […]
In the Clubhouse: The Power of Voice & Communication with Dan Friedman – Part 1
“When we’re talking about audio-only formats, it’s especially important that you capture your audience using your voice and it should be impactful so that they tune in and want to continue listening. It only takes seven seconds for somebody to decide they want to change the station, whether that be a song they like or […]